UI / UX Design
Strong
Strong Rent a car is a popular website that enables users to rent a car and offers customized transportation solutions, tailoring services to the specific needs of individual and corporate clients . The app, however, was facing usability issues that led to a decline in user satisfaction and engagement. My goal was to redesign the website, improving its UX/UI to provide a seamless, intuitive, and enjoyable experience for users, ultimately increasing user retention and satisfaction.
Year :
2023
Industry :
Transportation & Rental
Client :
STRONG Rent A Car
Project Duration :
2 weeks
Challenge :
The website had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The website lacked personalization and customization options, making it less engaging and user-friendly.
Results :
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.
The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
Process :
Research & Analysis: I conducted user interviews, surveys, and analyzed website's analytics to understand the pain points and user needs. I also studied competitor website and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the website's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: I designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, I built a high-fidelity, interactive prototype to test the design.
Usability Testing: I conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, I made necessary adjustments to the design.
Visual Design & Style Guide: I developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the website. I also created a style guide to maintain design consistency in future updates.
Summary :
After successfully overhauling Strong Rent a Car's website to rectify usability issues, the platform now offers a heightened user experience. With a focus on seamless navigation and tailored services for both individual and corporate clients, engagement levels have surged. The redesigned interface fosters greater user satisfaction and retention, aligning perfectly with their mission to deliver top-notch transportation solutions.
