Branding + Ui /UX Design
Dietitian Faten
Dietitian Faten is a personalized nutrition and wellness coaching service based in Lebanon. Led by certified nutritionist Faten Hammoud, the platform offers tailored dietary guidance and holistic wellness support to individuals seeking to improve their health and lifestyle.
Year :
2024
Industry :
Health & Wellness
Client :
Dietitian Faten
Project Duration :
5 weeks
Challenge :
The primary challenge in designing the Dietitian Faten website was creating a user-friendly platform that effectively communicates the services offered, including in-person and virtual nutritional counseling. The design needed to highlight the personalized approach, build trust with potential clients, and provide easy access to booking consultations. Ensuring the website was responsive and accessible across devices was also a key consideration.
Results :
The redesigned Dietitian Faten website now offers a seamless user experience, effectively showcasing the services and expertise of Faten Hammoud. Visitors can easily navigate through the offerings, learn about the holistic approach to nutrition, and schedule assessments or consultations. The modern and clean design, combined with intuitive navigation, positions Dietitian Faten as a trusted resource for personalized nutrition and wellness coaching.
Process :
Discovery & Assessment: We began by reviewing the existing website to identify areas for improvement. This included understanding the target audience's needs, analyzing user feedback, and evaluating competitor websites in the health and wellness sector.
Stakeholder Consultation: Engaging with Faten Hammoud provided insights into the brand's mission, values, and goals. This collaboration ensured the website design aligned with the vision of offering personalized and compassionate nutritional guidance.
User Research: Conducting user research through surveys and interviews helped us understand the preferences and expectations of potential clients. This information guided decisions on content layout, design elements, and functionality.
Conceptualization & Ideation: Based on the research findings, we developed wireframes and mood boards to explore visual styles, typography, and interactive elements that would resonate with the target audience.
Prototyping & Iteration: Interactive prototypes were created to visualize the user journey and gather feedback from stakeholders. Iterative refinement ensured the design met usability standards and effectively communicated the brand's message.
Design & Development: Using the finalized prototypes, we designed the visual components and developed the website with a focus on responsiveness, accessibility, and performance. The website was optimized for various devices to ensure a consistent experience for all users.
Conclusion :
Designing the Dietitian Faten website was a rewarding project that focused on creating a user-centered platform for personalized nutrition and wellness coaching. Through research, prototyping, and collaboration, we developed a website that not only showcases the services offered but also reflects the compassionate approach of Faten Hammoud. The result is a modern, accessible, and informative website that serves as a valuable resource for individuals seeking to improve their health and lifestyle.
